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New media and online marketing
C/M/2460. Proposal. Impacts of e-marketing on online fashion buying
- WORDS:
- 640
- DATE:
- 2012
- PRICE:
- 9.99 GBP
The paper proposes research into the impacts of electronic marketing on fashion buying in British consumers. The aim and question of the research are formulated, literature is reviewed on the theory of e-marketing, the methodology of the research is described.
KEYWORDS: Proposal, impacts of e-marketing, online fashion buying,
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