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C/M/2413. Jake Morley: self marketing through YouTube
- WORDS:
- 2100
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy used by Jake Morley, an acoustic guitar player and singer who launches his videos on YouTube. The fan profile of Jake Morley is presented, his self-promotion techniques are analyzed. Primary research is conducted using online questionnaires and interviews with the fans of Jake Morley. Recommendations are suggested about his marketing strategy and promotion media.
KEYWORDS: Jake Morley, marketing, YouTube, promotion, music,
Other Papers On: Marketing and Advertising Strategy
Other Papers On: New media and online marketing
Other Papers On: YouTube
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