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New media and online marketing

C/M/2411. Advantages and development trends of digital marketing

WORDS:
3150
DATE:
2011
PRICE:
39.99 GBP

The paper looks at the development of digital marketing (DM) highlighting the benefits associated with DM, i.e. reduced costs of business operations, a stronger relationship with customers, and an easy access to international markets. Predictions are made about DM future evolution, the use of DM in the fashion industry is examined.

 

KEYWORDS: digital marketing, fashion industry,