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New media and online marketing
C/M/2405. Shifts in marketing and their implications for marketing planning
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the shifts in marketing that took place over the past decades due to the development of social networks and brand communities with a stronger interactrion between customers and products. Effects of new marketing technologies on traditinal marketing practices are evaluated, their implications for marketing planning are considered highlighting the importance of management information systems (MIS) application in marketing.
KEYWORDS: Shifts in marketing, marketing planning, management information systems, MIS,
Other Papers On: New media and online marketing
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Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
I got the paper thanks it will come in very handy for my course thank you.Nicholas
