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New media and online marketing
C/M/2398. Proposal. Impact of gender issues on network relationship and use of social media in SME
- WORDS:
- 670
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper proposes to examine the influence of gender issues on social media adoption by small and medium sized enterprises (SME). The aim and objectives of the research are outlined, literature is briefly reviewed on the role of social media in marketing, research methodology is described.
KEYWORDS: Proposal, gender issues, network relationship, social media, SME,
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