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New media and online marketing
C/M/2121. Digital marketing: theory and case study of Viking Direct
- WORDS:
- 1700
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper looks at the theories and concepts of digital marketing tracing the history of its development, defining the pull and push forms of digital marketing, and offering a case study of digital marketing strategy used by Viking Direct, a global supplier of office stationery. The business model of Viking Direct is examined discussing opportunities and benefits provided by digital marketing.
KEYWORDS: Digital marketing, Viking Direct,
Other Papers On: Viking Direct
Other Papers On: New media and online marketing
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