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C/M/2117. Review of “Amazon keeps shops in check with app” by Birchall
- WORDS:
- 935
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper offers a review of the “Amazon keeps shops in check with app” by J. Birchall devoted to the release by the online retailer Amazon of a price comparison application (app) for Apple’s iPhone, which will allow consumers to compare the price of products within a store with the price offered by Amazon and other online merchants. The use of new innovative techniques at targeting consumers is discussed, the marketing strategy adopted by Amazon is evaluated.
KEYWORDS: Review, Amazon keeps shops in check with app, Birchall, marketing techniques, price comparison,
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WHAT OTHERS HAVE SAID
Received paper - it has helped point me in the right direction for my research.Martin
