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New media and online marketing

C/M/1865. Tribal marketing

WORDS:
2050
DATE:
2011
PRICE:
29.99 GBP

The paper looks at the concept of tribal marketing explaining the impacts of new technology on the means of marketers’ communication with their target audience and engagement with customers. The difference between tribes and market segments is explained, the role of tribes in social landscape is discussed.

 

KEYWORDS: Tribal marketing,