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New media and online marketing
C/M/147. The evaluation of Hotel Chocolate Internet marketing strategy
- WORDS:
- 2200
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The present paper is the analysis of the e-marketing strategy of the FMCG retailer. The analysis reviews the segmentation strategy, marketing mix and branding strategy of the firm. The aim of this analysis is to identify the way the firm utilises the potential of online marketing tools. Through the analysis of 4Ps elements the paper distinguished the drawbacks and introduces suggestions for the improvement. The other area of concern is the branding strategy which is viewed as the key catalyst of customer-firm relations building.
KEYWORDS: evaluation, hotel, chocolate, internet, marketing, strategy,
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