Browse our collection of papers in
New media and online marketing
C/M/147. The evaluation of Hotel Chocolate Internet marketing strategy
- WORDS:
- 2200
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The present paper is the analysis of the e-marketing strategy of the FMCG retailer. The analysis reviews the segmentation strategy, marketing mix and branding strategy of the firm. The aim of this analysis is to identify the way the firm utilises the potential of online marketing tools. Through the analysis of 4Ps elements the paper distinguished the drawbacks and introduces suggestions for the improvement. The other area of concern is the branding strategy which is viewed as the key catalyst of customer-firm relations building.
KEYWORDS: evaluation, hotel, chocolate, internet, marketing, strategy,
Other Papers On: New media and online marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
marketing internet dissertation ei online proposal uk impact digital advertising branding media supermarket fashion social architecture implementing business plan direct traditional products services review communications development consumers study effectiveness consumer support research satisfaction impacts relationship strategy tool customer vs technologies com role affect website information shopping marketers outline network modern towards banner opportunities hotel market organisations evaluation strategies buy chinese resources viral blogs cosmetics customers innovative brands electronic features youtube adobe effects buying kong behavior hong technology asda asos tribal cycle life ikea product motivates viking international developing morley countries barriers internal entrepreneur building brand awareness entrepreneurs crm trends advantages shifts implications jake sme organisational success gender issues growth search theory planning based serious strategic whatafind shops check app birchall alternative methods singapore factors affecting self trust businesses networks communities clothing amazon personalisation dealing spam mail tv youth successful pod casting oxfam line children discuss upsides downsides prospects british users alienate cyber arisen emergence tasca la west yorkshire budget vodafone chocolate approach explain provide financial master waitrose whilst literature keys websites ads click interior design firm airways tickets customisation c unme jeans providing related era landscape diageo attitude web harvard rising sell commerce hyde sites costs school east reduce obsolete force smes help hr shifting internationalisation provider choose bulldog broadband cheaper labour statement carphone warehouse sales assess shipman mean exploiting alan carbon
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
You service is great and affordable. I will be using you again. Thank youMichelle
