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New media and online marketing
C/EI/234. Proposal. Effectiveness of social media as marketing tool for building brand awareness
- WORDS:
- 1550
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper proposes to investigate the usage of social media as a means of interaction between people and brands used by marketers. The background of the research is explained, its aims and objectives are outlined, literature is reviewed on the marketing potentials of social media, research methodology and limitations are described, the structure of the dissertation is presented.
KEYWORDS: Proposal, social media, marketing tool, brand awareness,
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Other Papers On: New media and online marketing
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
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- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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