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C/B/3818. Whatafind.com: strategic analysis and digital marketing plan
- WORDS:
- 3950
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the marketing strategy of the online home ware discount retailer ‘whatafind.com’ conducting the company’s SLEPT (PESTL) and SWOT analysis, describing their marketing strategies and suggesting a plan of digital marketing through the optimization of their search engine marketing, online customer targeting, etc.
KEYWORDS: Whatafind.com, strategic analysis, digital marketing, SLEPT, PESTL, SWOT,
Other Papers On: Whatafind.com
Other Papers On: Strategic Analysis
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