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C/B/3818. Whatafind.com: strategic analysis and digital marketing plan

WORDS:
3950
DATE:
2011
PRICE:
39.99 GBP

The paper examines the marketing strategy of the online home ware discount retailer ‘whatafind.com’ conducting the company’s SLEPT (PESTL) and SWOT analysis, describing their marketing strategies and suggesting a plan of digital marketing through the optimization of their search engine marketing, online customer targeting, etc.

 

KEYWORDS: Whatafind.com, strategic analysis, digital marketing, SLEPT, PESTL, SWOT,

 
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