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Mobile Marketing
D/M/12. Mobile marketing - Current issues in mobile marketing
- WORDS:
- 4600
- DATE:
- 2003
- PRICE:
- 49.99 GBP
The paper examines the role mobile marketing plays in contemporary marketing. Statistics shows that it has a great potential for future growth. But its immaturity and lack of information about the way consumers perceive new marketing media can lead to improper use of new media what may significantly hamper the further successful use of mobile marketing. The paper examines features of new media and highlights the way mobile marketing shall be incorporated into marketing strategy and marketing management function. It identifies its impact on shareholders and gives recommendations on the way it shall be treated.
KEYWORDS: mobile, marketing, -, current, issues, mobile, marketing,
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