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Mobile Marketing
C/M/1281. Mobile Marketing: New Advertising Medium
- WORDS:
- 4500
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the features and attributes of mobile marketing (MM) providing a review of literature on MM advantages and disadvantages, the issues of trust related to MM, its impact on consumer behaviour, ‘push and pull’ MM, etc.
KEYWORDS: Mobile Marketing, Pull, Push, Wireless Marketing, Mobile Advertisements,
Other Papers On: Mobile Marketing
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