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Marketing Theory
S/M/405. Reflection on marketing environment
- WORDS:
- 580
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper looks at the concept of marketing environment (ME) reflecting on the opportunities of the changing marketing and business dynamics, and highlighting the importance of SWOT and PEST models in analyzing ME.
KEYWORDS: marketing environment, business dynamics,
Other Papers On: Marketing Theory
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Keywords Tag Cloud
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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes.Lynn
