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Marketing Theory
S/M/405. Reflection on marketing environment
- WORDS:
- 580
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper looks at the concept of marketing environment (ME) reflecting on the opportunities of the changing marketing and business dynamics, and highlighting the importance of SWOT and PEST models in analyzing ME.
KEYWORDS: marketing environment, business dynamics,
Other Papers On: Marketing Theory
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Keywords Tag Cloud
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