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Marketing Theory
S/M/402. Entrepreneurial Marketing
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the entrepreneurial career of the leader of Moneysupermarket.com (Ms.com) in the context of the entrepreneurial marketing and SME theory. The role of online financial services and knowledge transfer partnerships is discussed.
KEYWORDS: Moneysupermarket.com, Ms.com, entrepreneur, knowledge transfer,
Other Papers On: SME
Other Papers On: Entrepreneurship
Other Papers On: Moneysupermarket.com Financial Group
Other Papers On: Marketing Theory
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