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Marketing Theory
S/M/390. Theoretical approaches to marketing concept
- WORDS:
- 2000
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the marketing concept reviewing related articles and discussing the theory of growth in industries, the features of marketing ideology, the issues of relationship marketing, etc.
KEYWORDS: Marketing concept, growth, relationship marketing,
Other Papers On: Marketing Theory
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