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Marketing Theory
S/M/381. Marketing principles and management: marketing orientation
- WORDS:
- 2700
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper examines the approach towards marketing planning known as marketing orientation (MO) outlining its benefits, identifying the barriers to MO implementation in profit and non-profit organisations, describing the features of the current business environment, and discussing the outcomes of the improved mass communication & technology.
KEYWORDS: Marketing orientation, business environment,
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