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Marketing Theory
S/M/374. Compare and contrast the strategies used by 'market leaders' and 'market nichers' to compete effectively in the market place
- WORDS:
- 890
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper examines the characteristics of a market leader and a market nicher identifying their strategies and objectives, and illustrating them with examples of various companies.
KEYWORDS: Market leader, market nicher,
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