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Marketing Theory
S/E/212. To what extent will the current economic downturn bring price further to the forefront of the marketing mix?
- WORDS:
- 1950
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper looks at the current economic downturn in the UK exploring the impact of the recessionary pressures on prices and arguing the consequences of price domination for the marketing mix. The phenomena of recession and stagflation are explained focusing on the issue of pricing.
KEYWORDS: Recession, stagflation, price, inflation, marketing mix, economic downturn,
Other Papers On: Price Stability, Inflation and Central Banks
Other Papers On: Marketing Theory
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I received the paper. Thanks for the excellent service.Tim
