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Marketing Theory
P/M/753. Development of marketing concept and drivers of buying behaviour
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines the development of the marketing concept reviewing the history of businesses? development, the definitions of marketing, the process of making purchasing decisions, etc. The drivers of buying behaviour are analysed including customer needs, societal values, cultural influences, etc.
KEYWORDS: Marketing concept, buying behaviour, purchasing decision, customer needs,
Other Papers On: Marketing Theory
Other Papers On: Consumer Behaviour
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Keywords Tag Cloud
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The papers are great and I will be ordering more as my course progresses.Sean
