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Marketing Theory

P/M/642. Role of micromarketing in customer retention

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper examines the concept of micro marketing associated with the recognition of individual differences among customer. Advantages of micromarketing in customer retention are highlighted discussing the challenges of micromarketing in a durable goods company.

 

KEYWORDS: Micromarketing, invividual, cusomer retention,

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