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Marketing Theory
E/M/126. Using relevant theoretical concepts, frameworks and management models, critically discuss the strategic marketing process using up to date examples from the marketing industry
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The paper examines the concept of strategic marketing (SM) reviewing theoretical underpinnings of profitably, strategy and marketing. The stages of strategic marketing are identified, analytical tools of product life cycle (PLC), Ansoff's and Porter's models, 4Ps, etc. are described highlighting their SM significance.
KEYWORDS: Strategic marketing, product life cycle, Ansoff, Porter,
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Got the paper - looks amazingRaj
