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Marketing Theory
C/M/986. Marketing Intelligence System
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the significance of market information for companies' success examining the services of marketing intelligence (MI) systems, the MI process, sources of information, ways of collecting and analyzing intelligence, the impacts of MI systems, etc.
KEYWORDS: marketing, intelligence, system,
Other Papers On: Information Systems
Other Papers On: Marketing Theory
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