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Marketing Theory
C/M/883. Insights into experiential marketing
- WORDS:
- 3000
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper explores the advantages of experiential marketing (EM) using case examples, highlighting the drawbacks of EM, and discussing psychological theories supporting EM concepts of related to emotion, entertainment, and engagement.
KEYWORDS: Experiential marketing, Profit maximization,
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