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Marketing Theory

C/M/841. How do buyers make their decisions?

WORDS:
1300
DATE:
2008
PRICE:
19.99 GBP

The paper examines the mechanisms of purchase decision making describing Maslow's motivation model and how at can be used by marketers, examining the model of consumer decision making in choosing a brand, and exploring the levels of stimulus needed for a purchasing decision.

 

KEYWORDS: Buying, purchase, consumer decision making, motivation, Maslow, brand, threshold,

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Other Papers On: Consumer Behaviour

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