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Marketing Theory

C/M/756. Political Marketing: Literature Review

WORDS:
5300
DATE:
2008
PRICE:
59.99 GBP

The paper offers a review of literature on the tools and techniques of political marketing (PM) identifying the key themes and concepts of PM, comparing it to commercial and mainstream marketing, discussing the factors behind the voters' decisions, arguing the value of PM and addressing methodological issues of the PM studies highlighting their gaps, weaknesses and research prospects.

 

KEYWORDS: Political marketing, voters, commercial marketing,

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Thank you for your paper. It helped me to do my research on my own. I would consider your paper like a guide. Olivia