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Marketing Theory

C/M/605. Marketing in the Public Sector: case study of the British Army

WORDS:
3000
DATE:
2007
PRICE:
39.99 GBP

The paper describes the situation in the British Army critically evaluating the government's efforts to boost its public image after unsuccessful campaigns in Iraq and Afghanistan. The needs of the British Army to market itself are analysed along the lines of the 7P model. The application of marketing concepts and strategies to non-profit and public sectors is discussed.

 

KEYWORDS: Public Sector, British Army, Iraq, Afghanistan, marketing, 7P,

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