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C/M/2252. Is Political Marketing an Effective Approach to Election Campaigning?

WORDS:
2950
DATE:
2011
PRICE:
29.99 GBP

This paper examines whether political marketing is an effective approach to election campaigning. The paper defines political marketing, and outlines the role it plays as well as identifying ways in which it can be described as useful during election campaigns. The next part of the paper assesses the strategic choices involved in designing election campaigns, some of which include cost, distribution, public relation management, fund raising, and campaign management.

 

KEYWORDS: Political marketing, election campaigning, cost, distribution, public relation management, fund raising, campaign management,

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