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Marketing Theory
C/M/2218. Strategic marketing perspectives
- WORDS:
- 1100
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines various aspects of strategic marketing providing information on the theory of customer value and customer relationship management (CRM), market positioning and effective branding strategies, and the role of formal planning in strategic decision making. The paper has no references.
KEYWORDS: Strategic marketing, customer value, market positioning, formal planning,
Other Papers On: Marketing Theory
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