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Marketing Theory
C/M/2217. Application of marketing concepts by Virgin Media
- WORDS:
- 3050
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper examines the importance of customer focus (CF) in marketing using a case study of Virgin Media. The concept of CF is defined discussing its evolution and analysing CF application by Virgin Media along with the application of other marketing concepts, i.e. niche marketing, mass marketing, relationship marketing, services marketing, integrated marketing communications, etc.
KEYWORDS: marketing concepts, Virgin Media, customer focus, niche marketing, mass marketing, relationship marketing,
Other Papers On: Marketing Theory
Other Papers On: Marketing and Advertising Strategy
Other Papers On: Virgin Group
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