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Marketing Theory
C/M/1636. How do organisations create value through marketing?
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the methods of value creation through marketing as a facilitator of products and money exchanges. The concepts of “value” and “value creation” are explored with reference to theoretical literature, approaches to value creation are described including the techniques of relationship marketing, knowledge management, social media and e-commerce. Marketing value adding practices of IBM are discussed.
KEYWORDS: Marketing, value creation, added value, IBM,
Other Papers On: Marketing Theory
Other Papers On: IBM
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