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Marketing Theory

C/M/1218. Strategic marketing for nonprofit sector: theory and case study of WWF

WORDS:
2800
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the marketing characteristic of the nonprofit sector discussing the marketing methods used in international nongovernmental organizations (NGOs), and touching on the issues of brand management, advertising, e-business environment, e-loyalty frameworks, etc. Examples of World Wildlife Fund (WWF) marketing practices are analyzed.

 

KEYWORDS: NGO, nongovernmental organizations, nonprofit, not for profit, marketing methods, e-loyalty, brand, WWF,

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Other Papers On: Marketing Theory
Other Papers On: World Wildlife Fund (WWF)

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