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Marketing Theory

C/M/1171. Product Marketing

WORDS:
1000
DATE:
2009
PRICE:
19.99 GBP

The paper examines the difference between product and service marketing explaining the use of the marketing mix (4Ps) perspective, discussing the role of trends in product policy, comparing the approaches to branding and positioning in different countries, and assessing the need of new product development.

 

KEYWORDS: Marketing, branding, positioning, new product development, marketing mix,

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Other Papers On: Marketing Mix
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