Browse our collection of papers in
Marketing Research
C/M/1417. Fashion Forecasting and Trendsetting: film “Alice in Wonderland” and Topshop brand
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper considers whether Tim Burton’s film “Alice in Wonderland” will contribute to the brand identity and philosophy of Topshop. Theory of brand is reviewed, the profile of Topshop consumers is presented, the features and images of the “Alice in Wonderland” trend are described.
KEYWORDS: Fashion, Trendsetting, Alice in Wonderland, Topshop brand,
C/M/1292. Proposal. Pricing Strategy in Apparel Industry
- WORDS:
- 650
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper presents an outline of the research into the issues of pricing, marketing mix and branding in the UK apparel retail industry. Research aims and objectives are defined, the topics and academic sources for the literature review are indicated, research methodology is described, a comparative study of pricing strategies of Zara and Marks & Spencer is suggested.
KEYWORDS: Proposal, Pricing Strategy, Marketing Mix, Apparel Industry, Zara, Marks and Spencer, Retail Marketing,
S/M/516. Artists create products but audiences consume experiences, how can Arts organisations create arts experiences of sufficiently high value to ensure the continued involvement and support of its audiences?
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper addresses the problems of marketing products of Art discussing marketing practices of arts organisations and exploring the ways to gain the support of the audience. The experiences of the city audience are compared to those of the rural audience, the use of primary and secondary methods of marketing research is discussed and evaluated.
KEYWORDS: Arts marketing, arts organisation, products of arts,
S/M/515. Marketing of Arts: Research Approaches
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper addresses the problems of marketing products of Art discussing marketing practices of arts organisations and exploring the ways to gain the support of the audience. The experiences of the city audience are compared to those of the rural audience, the use of primary and secondary methods of marketing research is discussed and evaluated.
KEYWORDS: Arts marketing, arts organisation, products of arts,
S/M/511. Attractiveness of games consoles to consumers
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks into the hedonic, social, utilitarian and secular aspects of games consoles Sony PlayStation 3 (PS3), the Microsoft Xbox360 and the Nintendo Wii. The methods of the research are based on the primary data obtained via questionnaires and personal interviews. Conclusions are made about brand loyalty across consoles, recommendations are suggested about game consoles marketing.
KEYWORDS: Games console Sony PlayStation 3, PS3, Microsoft Xbox360, Nintendo Wii,
C/M/1189. Introduction of digital photo frames product to Singapore market
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the introduction of a new DPP technology product, i.e. a digital touch screen photo frame with phone functions, to the Singapore working class market, offering a SWOT and PESTEL analysis of the country, and addressing marketing and branding issues related to the product, i.e. product specification, branding decisions, potential customers, etc.
KEYWORDS: PESTEL, SWOT, DPP technology, new product development, Singapore market, digital photo frame,
C/M/1179. Promotional recommendations to Holloway Islington Partnership
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers a hypothetical report for the Holloway Islington Partnership (HIP) that hired the consultancy Brit Marketing to suggest a number of destination marketing initiatives for the locality. The report includes market research and promotional recommendations.
KEYWORDS: Marketing, promotions, Holloway Islington Partnership,
C/M/1050. Marketing Research for Boots Group Plc
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper presents a marketing plan for Boots who are launching a new brand for winter 2009. The marketing plan looks into the recent trends in the health and beauty industry identifying the market gap and the target market for the Boots new range of products. Marketing mix analysis is conducted suggesting communication tools that can be used to promote the range.
KEYWORDS: Boots, Health and Beauty, Marketing Mix, Communication tools,
C/M/1080. Attitudes of Users to the Redesign of Youtube: Questionnaire Development
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper reports on the development of a data collection tool to understand and evaluate the attitudes of the users towards redesigning Youtube. Research objectives are formulated, information needed for the research is reviewed, the process of the questionnaire development is outlined.
KEYWORDS: Questionnaire Design, Research Tools, Market Research, Survey Design, Youtube,
C/M/1104. Significance of marketing research for modern organisations
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the significance of marketing research for modern organisations examining and assessing current practices of marketing research in the context of changing consumer behaviour and market trends. Conclusions are made about the need to integrate marketing research with other marketing tools such as customer relationship management (CRM) and marketing orientation.
KEYWORDS: Marketing research, customer relationship management, CRM, consumer behaviour,
C/M/1009. Strategic marketing plan for Adidas UK
- WORDS:
- 3500
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper examines the marketing situation of Adidas UK offering a marketing plan based on the overview of the sports apparel and golf-equipment market in the UK, SWOT analysis of the company's position in the market, their marketing objectives and strategies, target segments, tactics and action plan along the lines of marketing mix, etc. The budget needed for the implementation of the marketing plan is estimated.
KEYWORDS: Adidas, Marketing plan, marketing communications,
C/M/1024. iPod Nano Chromatic: Strategic Marketing Research and Planning
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper presents marketing research of Apple Inc and iPod Nano Chromatic developing a marketing plan for the launch of iPod Nano Chromatic in September 2008. The paper presents a market overview, market audit, objectives and strategies, promotional plan, and a review of an extension to iPod family manufactured by Apple. SWOT, PEST and Porter's Five Forces models are used in the analysis.
KEYWORDS: iPod, Apple Inc, SWOT, PEST, Porters Five Forces, marketing research, marketing plan,
S/M/483. Marketing Report for the Financial Skills Academy at St Andrews House, Norwich
- WORDS:
- 6900
- ADD-ONS:
- 28 Slides
- DATE:
- 2008
- PRICE:
- 79.99 GBP
The paper reports on the marketing consultancy project for the Financial Skills Academy (FSA) at St Andrews House planning to provide conference facilities for employees' job related training and development. The importance of rising skill levels is emphasized describing the background of the academy, the features of the conference industry, their market environment and competition, the marketing mix features and the areas for potential expansion. Analysis of the conference industry in Norwich is conducted using the models of PESTEL, Porter's Five Forces, and marketing mix (7P). The marketing strategy for the project is developed using Ansoff matrix, and analysing the market segmentation and targeting. Presentation of the marketing plan for the project of the National Skills Academy is supplied in a separate file (28 slides)
KEYWORDS: Marketing strategy, Financial Skills Academy, FSA, conference industry, PESTEL, Porter,
C/M/410. Coolfast Case Study: a case of appropriate product design process and market segmentation, research and strategy
- WORDS:
- 3200
- DATE:
- 2007
- PRICE:
- 39.99 GBP
This work looks at the Coolfast case study, which is a product initially developed to transport pharmaceuticals and medical products that needed to be kept cool throughout the world. In this work there is a detailed analysis of the design process, suggestions of how the European market for Coolfast can be segmented, a proposal for market research to assess the potential demand across Europe and a proposal for an appropriate marketing strategy for the launch of Coolfast in the UK. There is particular reference to the economic theory and optimal approach to market segmentation and the use of ethnography as a market research method vital for understanding the needs of the market and consequently how companies can adapt to potential customers' feedback in creating a product even more focused on customer needs. The paper answers the following assignment tasks: Evaluate the design process used by the three companies in the case and compare this with best practice as outlined in the literature. In this, state what they should have done and why and consider aspects of the process, people and leadership. With reference to the appropriate theory suggest how the European market for Coolfast could be segmented. Draw up a proposal for market research to assess the potential demand across Europe. Propose an appropriate marketing strategy for the launch of Coolfast in the UK.
KEYWORDS: Market, design, product, segmentation, research, strategy, economic, optimal, ethnogra,
C/M/576. The impact of cultural factors upon the design and interpretation international marketing research
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
This paper discusses how cultural factors may impact the marketing research process. Hofstede's cultural dimensions are first introduced, followed by discussion of cultural issues in international marketing research process. The paper supports theory by some examples from the automotive industry
KEYWORDS: International marketing research, automotive industry, cultural factors,
C/M/583. The impact of cultural factors upon the design and interpretation of international marketing research
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper discusses how cultural factors may affect the marketing research process. Hofstede's theory of cultural dimensions is reviewed and followed by the discussion of cultural issues in the international marketing research process. The paper supports the theory by examples from the automotive industry.
KEYWORDS: Hofstede, international marketing automotive, cultural,
C/M/697. Consumer Behaviour toward Budget Hotel: Case Study of Holiday Express Inn
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the factors influencing the customers of budget hotels, focusing on Holiday Express Inn Hotel. The study employs a questionnaire as a primary research tool to obtain firsthand data, SPSS software is used. Suggestions and recommendation for Holiday Express Inn are provided.
KEYWORDS: Hospitality, consumer behaviour, budget, hotel, Porters generic strategy,
S/M/230. PROJECTIVE TECHNIQUES IN MARKET RESEARCH: VALUELESS SUBJECTIVITY OR INSIGHTFUL REALITY?
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper analyses qualitative and quantitative techniques used in marketing research focusing on projective techniques (PT). Types of PT are identified, the issues of PT reliability, usefulness and validity are discussed.
KEYWORDS: Marketing research, projective techniques,
S/M/274. Proposal: Research on UK national rail users
- WORDS:
- 5500
- DATE:
- 2007
- PRICE:
- 59.99 GBP
The paper offers a research proposal into the users of the UK national rail network presenting a plan for North East Researchers (NER) to develop the profile of train users, types of trips, etc. The methods of the research are outlined, the research problem and objectives are formulated, the structure and schedule of the questionnaires and interviews are suggested, the limitations of the research design and ethical issues related to its implementation are outlined.
KEYWORDS: Proposal, rail, train,
C/M/277. Use of Perceptual Mapping for Consumer Research
- WORDS:
- 2800
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This article discusses the application of perceptual mapping technique for marketing research, and particularly for consumer research and market positioning strategies. Main emphasis is given to presenting the essence of perceptual mapping, how it can be applied and its major benefits for marketers.
KEYWORDS: perceptual, mapping, consumer, research,
C/M/309. Northern Rail Engineering: Case Study
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The report critically evaluates the organizational health test' of Northern Rail Engineering undertaken by one of the consultancy teams to access the overall effectiveness of their depot and make recommendations for improving organizational effectiveness as part of a wider process of examining options for organizational restructuring. In order to achieve the aims of this report, it has been divided into two major parts, the first part talks about the health' of the organization and the second part concludes in the form of recommendations and an action plan based on the first part. Organizational development theories have been used by the author to justify his claims regarding the case study.
KEYWORDS: Organizational Development, Operations, Healthy Organization, Change Management, Cultu,
C/M/324. Ethical Issues in International Marketing Research
- WORDS:
- 1400
- DATE:
- 2006
- PRICE:
- 19.99 GBP
The increasing diversity of the socio-cultural and economic environment in which research is being conducted, implies that international marketing practitioners will need to develop the capability to conduct and co-ordinate research spanning a brand range of environmental contexts and research questions. In that vein the ethical issues associated also broadens. This paper looks at the ethical issues from three key vantage points: Client, Researcher and Respondents.
KEYWORDS: International Marketing Research, Marketing Research, Marketing Research Ethics, Inter,
C/M/351. Marketing Research and Analysis of Cosmetic and Hair Products
- WORDS:
- 1500
- DATE:
- 2006
- PRICE:
- 19.99 GBP
A proposal is drawn to show the market trends in cosmetic and hair products. Market analysis and reports show that the market for female hair styling products has been decreasing and demand for men's cosmetics is on the rise. The men's market has been analysed and the effects of brands, product choice and price of products are considered. The special focus of this study is on the untapped market of over 45 year old men who have disposable income and comprise a considerable part of the consumer population. The research problems and objectives are presented along with description of the qualitative and quantitative methods and the methodology of the research has been identified.
KEYWORDS: Qualitative method, Quantitative method, Hair Styling products, Market analysis, Consu,
E/M/110. Pre-holiday shopping: market research and sales proposal for Boots Group Plc
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper examines pre-holiday shopping in the UK offering a proposal to open a holiday shop within Boots. Analysis of the existing Boots sales is conducted, the shop design is described, consumers’ attitudes towards pre-holiday shopping are studied, market opportunities for retailers are identified.
KEYWORDS: Pre-holiday shopping, Boots,
E/M/85. Marketing research for My Clozette
- WORDS:
- 4500
- DATE:
- 2006
- PRICE:
- 49.99 GBP
The paper reports on My Clozette, a small fashion retail company, reviewing their background, and focusing on the strategies used to increase their customer base. A primary marketing research (through a questionnaire) is conducted to identify consumers? perceptions and attitudes towards My Clozette. Recommendations to the company management are offered on the basis of the data analysis.
KEYWORDS: My Clozette, marketing research,
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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WHAT OTHERS HAVE SAID
Thank you very much! The paper is right to the point and it's going to be very helpful. Thanks again.Lilly
