Browse our collection of papers in
Marketing Research
C/M/2530. An examination of errors in market rersearch. Case study: Tesco PLC selling cars
- WORDS:
- 1150
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This paper examines Tesco PLC, and aims to assess whether they should consider selleng cars. The errors in previous market research is discussed, and the paper looks at market research problems like objectives, sampling, and potential researcher bias.
KEYWORDS: Tesco PLC, selleng cars, market research, objectives, sampling, bias,
C/M/2476. Marketing of musician Jake Morley
- WORDS:
- 1450
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper presents a marketing mix analysis (4P) of Jake Morley’s live music performances explaining the use of marketing mix variables, reporting on primary research conducted via a questionnaire surveys among Jake Morley’s fans, and suggesting recommendations about Jake Morley’s promotion through social media.
KEYWORDS: Marketing, musician, Jake Morley, live music, marketing mix,
C/M/2475. Proposal. Marketing research for Playful Times Toys
- WORDS:
- 1850
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper proposes a marketing research for Playful Times Toys (PTT), a manufacturer of electronic teddy bears, to determine the attitudes of parents and grandparents towards buying these toys. The objectives of the research are outlined, the methodology and data collection methods are described.
KEYWORDS: Proposal, Marketing research, Playful Times Toys,
S/M/624. Marketing of new Nestlé product
- WORDS:
- 3800
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper addresses the marketing of a chewable toothbrush, a new hypothetical product of Nestlé UK and Ireland. Market research is conducted describing the product’s segmentation, targeting and positioning, marketing mix (4P) and SWOT analysis is performed, conclusions are made about the competitiveness of the product.
KEYWORDS: Marketing, new product, Nestlé, marketing mix, SWOT,
C/M/2147. Marketing research plan for Blackberry
- WORDS:
- 1500
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper provides a marketing research plan for Blackberry, and focuses on marketing research. The paper examines topics like buying decision processes, the product life cycle, segmentation, and control. The paper also provides a marketing mix for the company.
KEYWORDS: Marketing research plan, marketing mix, blackberry, buying decision, product life cycle, segmentation, control,
C/B/3865. Market position of Apple Inc
- WORDS:
- 4000
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper examines the market position and marketing options of the technology company Apple in the UK personal computer (pc) and laptop market. SWOT analysis of the company is performed, their marketing objectives are identified, strategic options are analysed using Ansoff matrix, the company’s competitive strategy is evaluated. Recommendations are suggested about strategic partnerships and alliances for Apple
KEYWORDS: Market position, Apple, SWOT, Ansoff matrix,
C/B/3805. Market analysis for Coca Cola in Saudi Arabia and Australia
- WORDS:
- 1750
- DATE:
- 2011
- PRICE:
- 19.99 GBP
The paper examines the marketing of Coca Cola in Saudi Arabia and Australia presenting a brief overview of the company, and analysing Saudi and Australian markets along the lines of the marketing mix (4P), PEST and SWOT models. Recommendations are suggested about the ways to maximise Coca Cola’s profits in the respective markets.
KEYWORDS: Market analysis, Coca Cola, Saudi Arabia, Australia, marketing mix, PEST, SWOT,
C/M/1900. Marketing research in international environments
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper discusses marketing research and aims to assess the ways in which it may differ in an international environment. The paper begins by assessing the cultural differences that may exist between countries, and this section also looks at Hofstede’s model. Communication and economic conditions are also examined, and the implication international environments may have on market research is discussed. Conclusions are made regarding the topics discussed.
KEYWORDS: Marketing research, international environment, cultural differences, Hofstede’s model!,
C/M/1635. Dissertation. Marketing Research Approaches Used by TK Maxx
- WORDS:
- 9750
- DATE:
- 2010
- PRICE:
- 99.99 GBP
The dissertation investigates approaches to marketing research used by the TK Maxx store in Southampton. The review of literature touches on the features of the UK retail fashion market, the theory of consumer buying behavior, marketing research tools, etc. The study is predominantly based on secondary sources and primary data obtained from in-store surveys. Conclusions are made about the means of obtaining customer and competitor information used by TK Maxx.
KEYWORDS: Dissertation, Marketing Research, TK Maxx Southampton,
C/M/1538. PetTrack: Marketing Positioning Report
- WORDS:
- 1550
- ADD-ONS:
- 15
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper reports on the marketing position of PetTrak, a UK provider of pet accessories and electronic gadgets, analysing their operational strategy along the lines of the 4P marketing mix model, describing the features of the PetTrak device, and addressing the issue of celebrity endorsement as a promotion activity. The paper has no references and is supplied with two presentations provided in separate files: a 6-slide presentation explaining the PreTrak corporate concept, objectives and business goals, critical issues and the strategy of gaining competitive advantage, and a 9-slide presentation on the company’s market position, marketing mix 4P analysis, problems identification, description the services offered by the product, its marketing and promotional strategies, and suggestions about financial management and cost control.
KEYWORDS: PetTrack, marketing mix, celebrity endorsement,
C/M/1522. Proposal. Marketing options for Apple's iPad
- WORDS:
- 1000
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper proposes research into Apple iPad’s marketing options including an option of a new market niche. The background of the iPad and its marketing strategies is presented, the plan of the dissertation is outlined.
KEYWORDS: Proposal, Apple, iPad, marketing options,
C/M/1519. Consumer behaviour towards premium brand underwear: marketing research for Underworld
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the plan of Underworld, a lingerie manufacturer, to launch a premium brand in the UK market. Underworld fashion are entering a very crowded market with products that are design different but technically identical to others on the market, and aiming for a premium position with little celebrity back up. The paper answers the following questions: Whether you believe there is a viable market for this type of product within your country. You must give comprehensive reasons to support your conclusions. What specific competitive benefits you would identify for purchasers. How you would deal with any specific CB blockers to the introduction of this product, particularly given the considerable price premiums involved. What market segments you would initially target and the strategy you would adopt in terms of pricing, distribution and benefit promotion.
KEYWORDS: Consumer behaviour, premium brand underwear, lingerie, marketing research, Underworld,
C/M/1518. Consumer behaviour towards premium brand underwear: marketing research for Underworld
- WORDS:
- 2600
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the plan of Underworld, a lingerie manufacturer, to launch a premium brand in the UK market analysing related risks, the use of celebrity endorsement, the features of the female underwear market, the product’s target audience, the tools of marketing research, the issues of pricing, etc.
KEYWORDS: Consumer behaviour, premium brand underwear, lingerie, marketing research, Underworld,
C/M/1517. Ryanair's low cost strategy in comparison with other airlines: marketing research
- WORDS:
- 2350
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the marketing strategies of Ryanair, a European low-fares airline, describing their history, outlining the company’s business model, conducting their SWOT analysis, and performing primary research via a questionnaire to identify travelers’ attitudes towards low-cost carriers, particularly to Ryanair.
KEYWORDS: Ryanair, low cost carrier, SWOT, marketing research,
C/M/1476. Dissertation. Pricing Strategies in Current and Discounted Business Environment: Case Study of UK Apparel Industry
- WORDS:
- 18250
- DATE:
- 2010
- PRICE:
- 189.99 GBP
The dissertation investigates the dynamics of the pricing strategies in the discounted business environment of the UK apparel industry. An overview of the UK apparel market is presented, literature is reviewed on the theory of pricing including the influence of the socio-economic situation on consumer behaviour, pricing strategies, etc. A case study is conducted to compare pricing strategies of Zara and Marks & Spencer. The methodology of the research is based on secondary data and primary data collected through questionnaires and interviews with the managers of Marks & Spencer and Zara. Conclusions are made about the trends within the UK apparel market over the past decade and the dependence of pricing strategies of companies’ business models.
KEYWORDS: Dissertation, UK apparel industry, Zara, Marks & Spencer, pricing,
C/M/1475. Dissertation + Proposal. Pricing Strategies in Current and Discounted Business Environment: Case Study of UK Apparel Industry
- WORDS:
- 18250
- DATE:
- 2010
- PRICE:
- 199.99 GBP
The dissertation investigates the dynamics of the pricing strategies in the discounted business environment of the UK apparel industry. An overview of the UK apparel market is presented, literature is reviewed on the theory of pricing including the influence of the socio-economic situation on consumer behaviour, pricing strategies, etc. A case study is conducted to compare pricing strategies of Zara and Marks & Spencer. The methodology of the research is based on secondary data and primary data collected through questionnaires and interviews with the managers of Marks & Spencer and Zara. Conclusions are made about the trends within the UK apparel market over the past decade and the dependence of pricing strategies of companies’ business models. 650 words proposal is provided in the appendix on this dissertation.
KEYWORDS: Dissertation, UK apparel industry, Zara, Marks & Spencer, pricing,
S/M/550. Proposal. Market research of Olympus Mountain as tourist destination
- WORDS:
- 2200
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes to examine Olympus Mountain as a tourist destination by studying the experience of tourists in Olympus. The research objectives, methodology and data collection techniques are outlined, research limitations are indicated.
KEYWORDS: Proposal. Market research of Olympus Mountain as tourist destination,
S/M/544. Marketing Plan for Parle Biscuits in UK
- WORDS:
- 6200
- DATE:
- 2010
- PRICE:
- 69.99 GBP
The paper presents a marketing plan based on the marketing audit of the Indian biscuit maker Parle Products that intend to expand their business to the UK. The audit includes competitor and consumer analysis, trends analysis of the biscuit market, analysis of the UK grocery retailing industry, and analysis of UK consumer attitudes towards foreign food brands. Advantages and disadvantages of different market entry strategies are highlighted, market segmentation and targeting is recommended, marketing objectives for 2008-2010 are outlined, marketing mix features are analysed, the types of marketing control are indicated.
KEYWORDS: Parle Products, UK biscuit market, marketing plan,
C/M/1417. Fashion Forecasting and Trendsetting: film “Alice in Wonderland” and Topshop brand
- WORDS:
- 2000
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper considers whether Tim Burton’s film “Alice in Wonderland” will contribute to the brand identity and philosophy of Topshop. Theory of brand is reviewed, the profile of Topshop consumers is presented, the features and images of the “Alice in Wonderland” trend are described.
KEYWORDS: Fashion, Trendsetting, Alice in Wonderland, Topshop brand,
C/M/1292. Proposal. Pricing Strategy in Apparel Industry
- WORDS:
- 650
- DATE:
- 2010
- PRICE:
- 9.99 GBP
The paper presents an outline of the research into the issues of pricing, marketing mix and branding in the UK apparel retail industry. Research aims and objectives are defined, the topics and academic sources for the literature review are indicated, research methodology is described, a comparative study of pricing strategies of Zara and Marks & Spencer is suggested.
KEYWORDS: Proposal, Pricing Strategy, Marketing Mix, Apparel Industry, Zara, Marks and Spencer, Retail Marketing,
S/M/516. Artists create products but audiences consume experiences, how can Arts organisations create arts experiences of sufficiently high value to ensure the continued involvement and support of its audiences?
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper addresses the problems of marketing products of Art discussing marketing practices of arts organisations and exploring the ways to gain the support of the audience. The experiences of the city audience are compared to those of the rural audience, the use of primary and secondary methods of marketing research is discussed and evaluated.
KEYWORDS: Arts marketing, arts organisation, products of arts,
S/M/515. Marketing of Arts: Research Approaches
- WORDS:
- 2100
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper addresses the problems of marketing products of Art discussing marketing practices of arts organisations and exploring the ways to gain the support of the audience. The experiences of the city audience are compared to those of the rural audience, the use of primary and secondary methods of marketing research is discussed and evaluated.
KEYWORDS: Arts marketing, arts organisation, products of arts,
S/M/511. Attractiveness of games consoles to consumers
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks into the hedonic, social, utilitarian and secular aspects of games consoles Sony PlayStation 3 (PS3), the Microsoft Xbox360 and the Nintendo Wii. The methods of the research are based on the primary data obtained via questionnaires and personal interviews. Conclusions are made about brand loyalty across consoles, recommendations are suggested about game consoles marketing.
KEYWORDS: Games console Sony PlayStation 3, PS3, Microsoft Xbox360, Nintendo Wii,
C/M/1189. Introduction of digital photo frames product to Singapore market
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the introduction of a new DPP technology product, i.e. a digital touch screen photo frame with phone functions, to the Singapore working class market, offering a SWOT and PESTEL analysis of the country, and addressing marketing and branding issues related to the product, i.e. product specification, branding decisions, potential customers, etc.
KEYWORDS: PESTEL, SWOT, DPP technology, new product development, Singapore market, digital photo frame,
C/M/1179. Promotional recommendations to Holloway Islington Partnership
- WORDS:
- 3700
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper offers a hypothetical report for the Holloway Islington Partnership (HIP) that hired the consultancy Brit Marketing to suggest a number of destination marketing initiatives for the locality. The report includes market research and promotional recommendations.
KEYWORDS: Marketing, promotions, Holloway Islington Partnership,
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- Dissertations and Proposals
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- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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