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Marketing Research
S/M/624. Marketing of new Nestlé product
- WORDS:
- 3800
- DATE:
- 2011
- PRICE:
- 39.99 GBP
The paper addresses the marketing of a chewable toothbrush, a new hypothetical product of Nestlé UK and Ireland. Market research is conducted describing the product’s segmentation, targeting and positioning, marketing mix (4P) and SWOT analysis is performed, conclusions are made about the competitiveness of the product.
KEYWORDS: Marketing, new product, Nestlé, marketing mix, SWOT,
Other Papers On: Nestle
Other Papers On: Marketing Research
Other Papers On: New product development
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