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S/M/544. Marketing Plan for Parle Biscuits in UK

WORDS:
6200
DATE:
2010
PRICE:
69.99 GBP

The paper presents a marketing plan based on the marketing audit of the Indian biscuit maker Parle Products that intend to expand their business to the UK. The audit includes competitor and consumer analysis, trends analysis of the biscuit market, analysis of the UK grocery retailing industry, and analysis of UK consumer attitudes towards foreign food brands. Advantages and disadvantages of different market entry strategies are highlighted, market segmentation and targeting is recommended, marketing objectives for 2008-2010 are outlined, marketing mix features are analysed, the types of marketing control are indicated.

 

KEYWORDS: Parle Products, UK biscuit market, marketing plan,

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