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S/M/516. Artists create products but audiences consume experiences, how can Arts organisations create arts experiences of sufficiently high value to ensure the continued involvement and support of its audiences?

WORDS:
2100
DATE:
2009
PRICE:
29.99 GBP

The paper addresses the problems of marketing products of Art discussing marketing practices of arts organisations and exploring the ways to gain the support of the audience. The experiences of the city audience are compared to those of the rural audience, the use of primary and secondary methods of marketing research is discussed and evaluated.

 

KEYWORDS: Arts marketing, arts organisation, products of arts,

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