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S/M/483. Marketing Report for the Financial Skills Academy at St Andrews House, Norwich

WORDS:
6900
ADD-ONS:
28 Slides
DATE:
2008
PRICE:
79.99 GBP

The paper reports on the marketing consultancy project for the Financial Skills Academy (FSA) at St Andrews House planning to provide conference facilities for employees' job related training and development. The importance of rising skill levels is emphasized describing the background of the academy, the features of the conference industry, their market environment and competition, the marketing mix features and the areas for potential expansion. Analysis of the conference industry in Norwich is conducted using the models of PESTEL, Porter's Five Forces, and marketing mix (7P). The marketing strategy for the project is developed using Ansoff matrix, and analysing the market segmentation and targeting. Presentation of the marketing plan for the project of the National Skills Academy is supplied in a separate file (28 slides)

 

KEYWORDS: Marketing strategy, Financial Skills Academy, FSA, conference industry, PESTEL, Porter,

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