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S/M/230. PROJECTIVE TECHNIQUES IN MARKET RESEARCH: VALUELESS SUBJECTIVITY OR INSIGHTFUL REALITY?
- WORDS:
- 1500
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper analyses qualitative and quantitative techniques used in marketing research focusing on projective techniques (PT). Types of PT are identified, the issues of PT reliability, usefulness and validity are discussed.
KEYWORDS: Marketing research, projective techniques,
Other Papers On: Marketing Research
Other Papers On: Market Research
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