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Marketing Research
C/M/697. Consumer Behaviour toward Budget Hotel: Case Study of Holiday Express Inn
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
The paper examines the factors influencing the customers of budget hotels, focusing on Holiday Express Inn Hotel. The study employs a questionnaire as a primary research tool to obtain firsthand data, SPSS software is used. Suggestions and recommendation for Holiday Express Inn are provided.
KEYWORDS: Hospitality, consumer behaviour, budget, hotel, Porters generic strategy,
Other Papers On: Holiday Inn Hotel
Other Papers On: Marketing Research
Other Papers On: Consumer Behaviour
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