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C/M/576. The impact of cultural factors upon the design and interpretation international marketing research
- WORDS:
- 3000
- DATE:
- 2007
- PRICE:
- 39.99 GBP
This paper discusses how cultural factors may impact the marketing research process. Hofstede's cultural dimensions are first introduced, followed by discussion of cultural issues in international marketing research process. The paper supports theory by some examples from the automotive industry
KEYWORDS: International marketing research, automotive industry, cultural factors,
Other Papers On: International Culture
Other Papers On: Marketing Research
Other Papers On: International Marketing
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I received the paper very fast and it helped me quite a lot. ThanksPatel
