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Marketing Research
C/M/2530. An examination of errors in market rersearch. Case study: Tesco PLC selling cars
- WORDS:
- 1150
- DATE:
- 2012
- PRICE:
- 19.99 GBP
This paper examines Tesco PLC, and aims to assess whether they should consider selleng cars. The errors in previous market research is discussed, and the paper looks at market research problems like objectives, sampling, and potential researcher bias.
KEYWORDS: Tesco PLC, selleng cars, market research, objectives, sampling, bias,
Other Papers On: Marketing Research
Other Papers On: Tesco
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