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Marketing Research

C/M/2476. Marketing of musician Jake Morley

WORDS:
1450
DATE:
2012
PRICE:
19.99 GBP

The paper presents a marketing mix analysis (4P) of Jake Morley’s live music performances explaining the use of marketing mix variables, reporting on primary research conducted via a questionnaire surveys among Jake Morley’s fans, and suggesting recommendations about Jake Morley’s promotion through social media.

 

KEYWORDS: Marketing, musician, Jake Morley, live music, marketing mix,

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