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Marketing Research
C/M/1900. Marketing research in international environments
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper discusses marketing research and aims to assess the ways in which it may differ in an international environment. The paper begins by assessing the cultural differences that may exist between countries, and this section also looks at Hofstede’s model. Communication and economic conditions are also examined, and the implication international environments may have on market research is discussed. Conclusions are made regarding the topics discussed.
KEYWORDS: Marketing research, international environment, cultural differences, Hofstede’s model!,
Other Papers On: Marketing Research
Other Papers On: International Marketing
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