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C/M/1635. Dissertation. Marketing Research Approaches Used by TK Maxx
- WORDS:
- 9750
- DATE:
- 2010
- PRICE:
- 99.99 GBP
The dissertation investigates approaches to marketing research used by the TK Maxx store in Southampton. The review of literature touches on the features of the UK retail fashion market, the theory of consumer buying behavior, marketing research tools, etc. The study is predominantly based on secondary sources and primary data obtained from in-store surveys. Conclusions are made about the means of obtaining customer and competitor information used by TK Maxx.
KEYWORDS: Dissertation, Marketing Research, TK Maxx Southampton,
Other Papers On: TK Maxx
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