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C/M/1538. PetTrack: Marketing Positioning Report

WORDS:
1550
ADD-ONS:
15
DATE:
2010
PRICE:
19.99 GBP

The paper reports on the marketing position of PetTrak, a UK provider of pet accessories and electronic gadgets, analysing their operational strategy along the lines of the 4P marketing mix model, describing the features of the PetTrak device, and addressing the issue of celebrity endorsement as a promotion activity. The paper has no references and is supplied with two presentations provided in separate files: a 6-slide presentation explaining the PreTrak corporate concept, objectives and business goals, critical issues and the strategy of gaining competitive advantage, and a 9-slide presentation on the company’s market position, marketing mix 4P analysis, problems identification, description the services offered by the product, its marketing and promotional strategies, and suggestions about financial management and cost control.

 

KEYWORDS: PetTrack, marketing mix, celebrity endorsement,

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