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C/M/1292. Proposal. Pricing Strategy in Apparel Industry

WORDS:
650
DATE:
2010
PRICE:
9.99 GBP

The paper presents an outline of the research into the issues of pricing, marketing mix and branding in the UK apparel retail industry. Research aims and objectives are defined, the topics and academic sources for the literature review are indicated, research methodology is described, a comparative study of pricing strategies of Zara and Marks & Spencer is suggested.

Dissertation matching this proposal is also available on our website under the name:  C/M/1476. Dissertation. Pricing Strategies in Current and Discounted Business Environment: Case Study of UK Apparel Industry

 

Dissertation + Proposal matching this proposal is also available on our website under the name:  C/M/1475. Dissertation + Proposal. Pricing Strategies in Current and Discounted Business Environment: Case Study of UK Apparel Industry
 

KEYWORDS: Proposal, Pricing Strategy, Marketing Mix, Apparel Industry, Zara, Marks and Spencer, Retail Marketing,

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Other Papers On: Marketing Dissertations
Other Papers On: Marketing Research
Other Papers On: Clothing and Apparel Industry
Other Papers On: ZARA
Other Papers On: Marks and Spencer

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