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Marketing Research
C/M/1189. Introduction of digital photo frames product to Singapore market
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the introduction of a new DPP technology product, i.e. a digital touch screen photo frame with phone functions, to the Singapore working class market, offering a SWOT and PESTEL analysis of the country, and addressing marketing and branding issues related to the product, i.e. product specification, branding decisions, potential customers, etc.
KEYWORDS: PESTEL, SWOT, DPP technology, new product development, Singapore market, digital photo frame,
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