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C/M/1189. Introduction of digital photo frames product to Singapore market

WORDS:
2400
DATE:
2009
PRICE:
29.99 GBP

The paper looks at the introduction of a new DPP technology product, i.e. a digital touch screen photo frame with phone functions, to the Singapore working class market, offering a SWOT and PESTEL analysis of the country, and addressing marketing and branding issues related to the product, i.e. product specification, branding decisions, potential customers, etc.

 

KEYWORDS: PESTEL, SWOT, DPP technology, new product development, Singapore market, digital photo frame,

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