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Marketing Research
C/M/1104. Significance of marketing research for modern organisations
- WORDS:
- 2500
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper looks at the significance of marketing research for modern organisations examining and assessing current practices of marketing research in the context of changing consumer behaviour and market trends. Conclusions are made about the need to integrate marketing research with other marketing tools such as customer relationship management (CRM) and marketing orientation.
KEYWORDS: Marketing research, customer relationship management, CRM, consumer behaviour,
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