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C/M/1024. iPod Nano Chromatic: Strategic Marketing Research and Planning

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper presents marketing research of Apple Inc and iPod Nano Chromatic developing a marketing plan for the launch of iPod Nano Chromatic in September 2008. The paper presents a market overview, market audit, objectives and strategies, promotional plan, and a review of an extension to iPod family manufactured by Apple. SWOT, PEST and Porter's Five Forces models are used in the analysis.

 

KEYWORDS: iPod, Apple Inc, SWOT, PEST, Porters Five Forces, marketing research, marketing plan,

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